HOME BASED - Senior Digital Marketing Manager at SOURCEit Technologies

We are looking for a digital marketing expert who has experience working with multiple marketing channels and can create high-converting marketing funnels.  This individual will be responsible for creating marketing strategies for multiple brands and working closely with internal teams to optimize campaign performance. 

🚨PLEASE MAKE SURE TO READ AND UNDERSTAND THE INSTRUCTIONS LISTED BELOW. APPLICANTS WHO FOLLOWED THE INSTRUCTIONS WILL BE PRIORITIZED🚨

Role and Responsibilities:

• Lead campaign execution across all paid digital campaigns including defining target audiences, testing, tracking, optimization, and reporting
• Optimize and expand customer acquisition strategies to ensure growth targets are met to achieve profitable funnel conversion and CLTV objectives
• Design and implement comprehensive tracking and attribution strategy to quantify performance and effectively determine ROAS
• Ability to define key marketing KPIs and break them down into their underlying drivers to understand and influence performance from first principles
• Allocate digital marketing budgets across channels and campaigns to achieve KPIs (CVR, CPA, ROAS, etc.).
• Work closely with other marketing team members to create, test, and optimize landing page strategies, ad copy, and other creative assets
• Create marketing strategies for multiple brands and work closely with the marketing team to improve performance and ensure goals are being met

Job requirements:

• 5+ years of digital marketing experience
• Proven track record of driving towards acquisition goals under set targets, timelines, and budgets
• Experience in creating an acquisition strategy
• Knowledgeable in brand development strategy
• Skilled in Inbound and Outbound marketing development and developing a thorough marketing plan
• Experience working with b2b marketing campaigns
• Excellent verbal and written communication skills with the ability to present to senior management and internal teams
• Experience working both strategically as well as tactically to build, deploy & track campaigns
• High-level knowledge of best practices and evolving omnichannel marketing strategies for paid advertising
• Experience in optimizing landing pages and user funnels
• Experience with A/B and multivariate experiments
• Strong work ethic, project management, and organization skills, with an eye for detail, and has the ability to bring an idea to life with minimal supervision
• Solid knowledge of website analytics
• Strong analytical skills and data-driven thinking
• Up-to-date with the latest trends and best practices in digital marketing and measurement
• Copywriting experience is a plus but not required

What we offer:

• Full-Time Employment
• Job Security
• Guaranteed 100% On-Time Salary Payments
• 13th Month Bonus
• Paid US National Holidays
• Paid Leave
• Performance Bonuses
• Company Loan for regular employees

HOW TO APPLY:

A. Attach your updated resume.

B. Complete the screening questions.

C. Submit a portfolio link that includes the following:

1. Assets sample
2. Strategy presentations or campaign strategy
3. Ads targeting strategies/campaigns

NOTE: Focus on showing your skills in targeting your audience, running paid ads and digital marketing campaigns.

⭐BEST OF LUCK!⭐